Довідник по EMAIL маркетингу

Blast (batch-and-blast) 

Blast (batch-and-blast) 

Call-to-action (CTA) 

Call-to-action (CTA) 

Contact 

Contact 

Deployment 

Deployment 

Email body 

Email body 

Email campaign 

Email campaign 

Email client 

Email client 

Friendly from 

Friendly from 

From address 

From address 

GANGA 

GANGA 

Inbox Service Provider (ISP) 

Inbox Service Provider (ISP) 

List 

List 

Mailbox provider (MBP) (See Inbox Service Provider) 

Mailbox provider (MBP) (See Inbox Service Provider) 

Newsletter 

Newsletter 

No-reply address 

No-reply address 

Preheader text (preview text) 

Preheader text (preview text) 

Preview pane 

Preview pane 

Promotional email 

Promotional email 

Recipient 

Recipient 

Reply-to address 

Reply-to address 

Sender

Sender

Sender name 

Sender name 

Subject line 

Subject line 

Subscriber  

Subscriber  

Transactional email 

Transactional email 

Webmail 

Webmail 

Content Delivery Network (CDN) 

Content Delivery Network (CDN) 

Customer Data Platform (CDP) 

Customer Data Platform (CDP) 

Customer Relationship Management (CRM) 

Customer Relationship Management (CRM) 

Email editor 

Email editor 

Email Service Provider (ESP) 

Email Service Provider (ESP) 

Marketing Automation Platform (MAP) 

Marketing Automation Platform (MAP) 

Accessibility 

Accessibility 

Animated GIF 

Animated GIF 

Carousel 

Carousel 

Dark mode 

Dark mode 

Dynamic content 

Dynamic content 

Fluid/Hybrid design 

Fluid/Hybrid design 

Image blocking 

Image blocking 

Image validation 

Image validation 

Image-only email 

Image-only email 

Inbox display 

Inbox display 

Interactive email 

Interactive email 

Modular email design 

Modular email design 

Plain text email 

Plain text email 

Responsive design 

Responsive design 

Template 

Template 

Text-to-image ratio 

Text-to-image ratio 

Web fonts 

Web fonts 

WYSIWYG editor 

WYSIWYG editor 

Alt text 

Alt text 

AMP emails 

AMP emails 

Bulletproof 

Bulletproof 

Cellpadding  

Cellpadding  

Components 

Components 

Conditional code 

Conditional code 

Email framework 

Email framework 

Email preview 

Email preview 

Email weight 

Email weight 

Fallback 

Fallback 

Font stack 

Font stack 

Ghost table 

Ghost table 

Header 

Header 

Inline CSS 

Inline CSS 

Media query 

Media query 

Minify (HTML/CSS) 

Minify (HTML/CSS) 

MJML 

MJML 

Progressive enhancement 

Progressive enhancement 

Pseudo element 

Pseudo element 

Rendering 

Rendering 

Semantic HTML 

Semantic HTML 

Snippets 

Snippets 

Table role 

Table role 

A/B test  

A/B test  

Abandoned cart email  

Abandoned cart email  

Autoresponder  

Autoresponder  

Behavioral email 

Behavioral email 

Bounce rate  

Bounce rate  

Click-to-open rate (CTOR)  

Click-to-open rate (CTOR)  

Clickthrough rate (CTR)  

Clickthrough rate (CTR)  

Drip campaign  

Drip campaign  

Email strategy terms  

Email strategy terms  

Engagement  

Engagement  

List building  

List building  

List churn  

List churn  

List fatigue  

List fatigue  

List growth  

List growth  

Mail merge  

Mail merge  

Merge tag 

Merge tag 

Nurture track/nurture sequence  

Nurture track/nurture sequence  

Onboarding emails  

Onboarding emails  

Open rate  

Open rate  

Personalization  

Personalization  

Progressive profiling  

Progressive profiling  

Re-engagement campaign  

Re-engagement campaign  

Read, Skim, Glance/Delete 

Read, Skim, Glance/Delete 

Прочитати, переглянути, переглянути/видалити

Segmentation  

Segmentation  

Tracking pixel  

Tracking pixel  

Trigger email  

Trigger email  

Unique opens  

Unique opens  

Unsubscribe rate  

Unsubscribe rate  

Welcome series 

Welcome series 

Authentication protocols 

Authentication protocols 

BIMI

BIMI

DKIM 

DKIM 

DMARC 

DMARC 

MX Record 

MX Record 

Quarantine 

Quarantine 

SPF 

SPF 

Spoofing 

Spoofing 

Acceptance rate (deliverability rate) 

Acceptance rate (deliverability rate) 

Allowlist 

Allowlist 

Bayesian filter 

Bayesian filter 

Blocklist 

Blocklist 

CAN-SPAM 

CAN-SPAM 

Dedicated IP 

Dedicated IP 

Delivery rate 

Delivery rate 

Email harvesting 

Email harvesting 

Email validation 

Email validation 

Email verification 

Email verification 

False-positive 

False-positive 

Hard bounce 

Hard bounce 

Honeypot 

Honeypot 

Inbox placement rate 

Inbox placement rate 

IP warming 

IP warming 

List hygiene 

List hygiene 

Seed list 

Seed list 

Sender reputation 

Sender reputation 

Shared IP 

Shared IP 

Soft bounce 

Soft bounce 

Spam trap 

Spam trap 

Spam/spammer 

Spam/spammer 

SpamAssassin 

SpamAssassin 

Suppression list 

Suppression list 

Apple Mail Privacy Protection (AMPP) 

Apple Mail Privacy Protection (AMPP) 

CCPA 

CCPA 

Consent (express and implied) 

Consent (express and implied) 

Double opt-in 

Double opt-in 

DPO (Data Privacy Officer) 

DPO (Data Privacy Officer) 

GDPR 

GDPR 

PCI 

PCI 

Personally identifiable information (PII) 

Personally identifiable information (PII) 

Preference center 

Preference center 

Privacy policy 

Privacy policy 

Unsolicited Commercial Email (UCE) 

Unsolicited Commercial Email (UCE) 

Unsubscribe link 

Unsubscribe link 

API 

API 

Dedicated IP 

Dedicated IP 

DocType 

DocType 

IMAP 

IMAP 

Mail delivery agent (MDA) 

Mail delivery agent (MDA) 

Mail submission agent (MSA)

Mail submission agent (MSA)

Mail transfer agent (MTA) 

Mail transfer agent (MTA) 

Mail user agent (MUA) 

Mail user agent (MUA) 

MIME (Multi-Purpose Internet Mail Extensions) 

MIME (Multi-Purpose Internet Mail Extensions) 

POP 

POP 

Postmaster 

Postmaster 

Shared IP 

Shared IP 

SMTP 

SMTP 

Throttling 

Throttling